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iNNBeauty Project Closes Minority Investment to Support Nationwide Sephora Launch

The next-gen skincare brand raises capital led by Strand Equity and Beechwood Capital.

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By: Lianna Albrizio

Associate Editor

iNNBeauty Project, an effective, clean, and accessible skincare brand for the next generation, has closed a minority investment led by leading consumer investors Strand Equity and Beechwood Capital.    Funds will be allocated towards growing the brand and supporting its nationwide launch in Sephora. Terms of the transaction were not disclosed.   “Our time is now! said Alisa Metzger, co-founder of iNNBeauty Project. “With the omnichannel expansion into Sephora and Sephora x Kohl’s...

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